Eyeota Raises US$7 Million in Series A Round. Read more
Eyeota in Numbers
Eyeota has 1.5 billion ways to make your campaigns more effective.
We help you make impressions on humans, not random cookies.
Eyeota Raises US$7 Million in Series A Round. Read more
Data drives the new digital advertising ecosystem. As a global leading data supplier, Eyeota is a trusted partner to help you better connect with your target audience and extract the most value out of your digital media budget. For brands, this means you can effectively and accurately deliver the right ad to the right user at the right time. For publishers, this means you can build additional revenue streams, and better understand your audiences.
Data is more than just a random pool of anonymous profiles. At Eyeota, we focus on the humans behind the data. Each data point represents the profile of a real person with real interests and needs. We strive to better understand these individuals for our clients to build deeper more meaningful connections with their target audiences. It is through these connections that we can together make advertising more relevant, effective, and responsive.
Eyeota has 1.5 billion ways to make your campaigns more effective.
We help you make impressions on humans, not random cookies.
Eyeota empowers brands and media buyers to reach their target audiences with precision. Our hyper-local audience data achieves campaign scale and accuracy so you can increase your ROI.
We want you to join the Eyeota Publisher Network! Become a supply partner publisher and start extracting value from your audience data with no cost and a simple set up process.
We are integrated with all the major data buying platforms and our branded data partners include the most trusted information and services providers in the world. Some of the largest global media agencies use the Eyeota Data Marketplace to plan and target advertising campaigns.
Eyeota Index Q3-2015 Now Available
This is an invaluable resource for media planners as well as publishers to learn which data segments are most in demand. Eyeota Index shows that advertisers are investing in audience data worldwide to reach their desired target audiences.
In North America, audience data usage grew 85% in Q3; 11% in the United Kingdom and 41% in Germany. While overall data usage decreased 7% in APAC, data still grew 42% in Southeast Asia.
Case Study: Eyeota’s demographic audience is 53% more accurate than the third party data provider average
A major global media agency recently tested various third party data providers’ demographic data using Nielsen Digital Ad Ratings to measure data quality and effectiveness in campaign audience targeting. Eyeota’s demographic data was found to deliver impressions 86% on target, compared to the third party data average of 56% accuracy (the average includes Eyeota).
Eyeota launches a series of Back to Basics educational infographics and articles. We hope to demystify the wonderful world of audience data and the role it plays in driving the digital advertising ecosystem.
Netimperative shares our infographic with tips for marketers and buyers on how to use audience data for your online ad campaign strategies. Find out more here.
In the second part of our series, Digital Strategy Consulting shares our infographic with tips for marketers and buyers on the differences between declared and modelled data, and which works best for your campaign. Click to access the infographic.