The Humans Behind Eyeota

Everyone at Eyeota shares a passion for innovation. We believe that working on the cutting edge of digital advertising is exhilarating. We are passionate about using data and technology to create smarter and faster ways to reach audiences. We have a truly global footprint, with offices in Berlin, London, Melbourne, New York, Singapore, Sydney and Tokyo.

Our Story

Kevin, Kristina and Trent met while working at online advertising platform Adify, which was purchased by media conglomerate Cox. While working at Cox after the acquisition, the trio observed a surge of growth in programmatic advertising and audience-based targeting around the world.

They recognized a gap in the market for high quality audience data with depth and scale, and sought to fill this gap. Eyeota was born in 2010.

With the growth of Eyeota's innovative tools and infrastructure, the company is the global leader in audience data, operating across Asia-Pacific, Europe and the Americas.

We are rapidly expanding into new markets worldwide.
Become a member of our growing team!

Join Us

Kevin Tan
Chief Executive Officer and Co-Founder
Kevin is based on a Plane

Kevin Tan is the Chief Executive Officer and Co-Founder of Eyeota. Kevin was formerly SVP International at Adify (Cox Enterprises); VP Advertising Sales and Sponsorships for Viacom/MTV Asia-Pacific; CEO/Founder at iamasia (the leading internet audience measurement company in Asia); and Managing Director at Taylor Nelson Sofres China.

He has also worked for AC Nielsen and has consulted for leading international digital marketing, advertising, market research, and audience data companies. Kevin is a graduate of Duke University.

Kristina Prokop
Co-Founder and Executive Vice President of Special Operations
Kristina is based in Berlin

Kristina is the Co-Founder and EVP Global Platforms. She led business development for Adify across major European publishers and was instrumental in helping them to build and launch their vertical ad network businesses. As the team grew, Prokop moved into the role of Vice-President, International Account Management and Operations. Previously, Kristina was Country Manager for the British paid-search and search technology provider Mirago, and was responsible for launching in German-speaking markets and building local teams.

Kristina also held a senior marketing role at Ebay Germany and originally relocated to Europe from California as part of the launch team for Flycast before becoming part of Engage Europe.

Trent Lloyd
Co-Founder and EVP
Trent is based in Sydney

Trent is the Co-Founder and EVP. Trent set up Adify in Australia in 2009, working with a range of clients from entrepreneurs to the largest media companies to help them build and manage targeted, vertical ad networks.

Prior to Adify, Trent had an 11-year career at Fairfax, the largest Australian media company, where he was Sales Director, Fairfax Digital. Prior to this, Trent headed up sales for the Fairfax Magazines division and also managed agency sales teams across metropolitan newspapers.

Pieter deZwart
Chief Technology Officer
Pieter is based in Los Angeles.

Pieter is Chief Technology Officer at Eyeota. He has more than a decade of ad tech engineering and management experience and a proven track record of developing scalable systems and processes. A frequent speaker at events, Pieter is highly regarded as a thought leader and expert in the industry.

Prior to Eyeota, Pieter spent nine years at the Rubicon Project, where he helped scale the business from a 100-person startup to a publicly-traded company. He was also the founder and President of, an independent organization designed to ensure and promote fair, transparent and efficient header bidding across the industry. Pieter received a bachelor’s degree in Mathematics and Computer Science and a master’s degree in Software Engineering from Santa Clara University.

Advisory Board

Akio Tanaka
Co-founder & Managing Partner at Infinity Venture Partners

Advisory Board Member

Akio was formerly the head of venture investment program for Adobe in Asia and was responsible for Adobe’s corporate venture investment in Greater China, Japan, and India. Previous to Adobe, Akio held the position of CTO for Macromedia Japan working as part of the local management team as well as the position of Technology Advisor to the CEO for Macromedia Inc. at the US headquarters advising the CEO on investment and M&A strategies in Asia.

Akio holds a Master’s degree from the University of British Columbia, Canada and received the Governor General’s Gold Medal for graduating at the head of his class.

Ben Barokas
Founder & CEO at Sourcepoint Technologies Inc

Independent Board Director

Ben is a serial entrepreneur and angel Investor in start up technology companies developing, transforming, and disrupting global business models. Currently CEO of Sourcepoint the first content compensation platform. Prior to Sourcepoint Ben ran Google’s Global Marketplace Development team. Prior to Google Ben was the founding CEO of Admeld which was acquired by Google in 2011. Prior to the Admeld - Google transaction, Ben ran Advertising at JumpTV. Ben also spent 6 years at AOL running ad product development and operations

Dr. Florian Heinemann
Co-founder, Managing Director of Project A Ventures, early-stage fund investing in, and building great digital companies.

Board Director

Florian Heinemann is co-founder and managing director of a Project A Ventures, where he is responsible for the areas of marketing, CRM and business intelligence. Before co-founding Project A, he was managing director of Rocket Internet holding the same areas of responsibility (2007-2012).

During his time at Rocket, he was mainly involved in TopTarif, eDarling, and Zalando/Bigfoot. Prior to Rocket, Florian was co-founder and managing director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was co-founder of the online marketplace

Florian has been an investor/business angel in more than 40 startups, e.g. AdScale, Ladenzeile, Netmoms, and Tradoria. Florian holds a doctorate’s degree in innovation management/entrepreneurship from RWTH Aachen University, and a masters degree in business administration from WHU Koblenz.

Laurent Samama
Partner at Jolt Capital

Board Director

Laurent Samama has experience across large corporations and dynamic start-ups. His experience as a senior manager includes serving as VP Business Development with Orange, Country Manager for France with both NEC and Nokia, and also as Global Business Unit Manager with Nokia.

Laurent has also held executive positions with smaller technology companies (DxO Labs, Coronis Systems, Varioptic) where he experienced all stages from growth to exit including, equity raising, technology development, commercial expansion and trade sale. Laurent’s business experience centres on IT (networks, mobiles, software, chips & components) and Clean Tech (renewables, smart grid, energy efficiency). He graduated from Telecom Paris Tech and won the French Digital Technology Manager award in 1998.

Laurent is currently a board member of, Eyeota, CommProve and also Alpha MOS (ENXTPA: ALM).

Nobutake Suzuki
Partner at Global Brain

Board Observer

Nobutake Suzuki is a partner of Global Brain. He is a venture capitalist with broad experience in all aspects of financing, IT and business strategy. In Global Brain, he was in charge of overseas market, and developed U.S., Korean, and South East Asian regions. After successful launches of overseas offices in those regions, he has covered adtech and fintech sectors in Japan and overseas. Prior to joining Global Brain, he worked for Sanwa Bank (current Mitsubishi Tokyo UFJ Bank), and was responsible for researches of TMT sectors both in Japan and the U.S.

Russ Fradin
CEO and Co-founder of Dynamic Signal, the leading technology company for brands to build and engage digital communities.

Advisory Board Member

Russ Fradin is a globally recognized digital media industry veteran, who has more than 15 years experience in the digital and online marketing world. Russ is the CEO and co-founder of Dynamic Signal, the leading technology company for brands to build and engage digital communities. He co-founded and was CEO of Adify (acquired by Cox for $350M in May 2008) and co-founded SocialShield. He was also SVP of BD at, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3B in January 2000). Russ is also an active angel investor in the digital world and is on a number of Boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.

Will Hodgman
CEO of Kiss Metrics, the revolutionary person-based analytics platform for your whole team.

Advisory Board Member

Will Hodgman is a veteran marketer and a successful entrepreneur. Will’s career spans global advertising, marketing, media and measurement. He has founded, built and managed global media measurement companies that represent the benchmarks in the industry. Will Hodgman is the CEO of Kiss Metrics. He previously served as Executive Vice President for International at comScore, Inc which he assumed in 2008 after comScore acquired his company M:Metrics.

As a Director, President and CEO, the Company rose to be the largest and most respected, global measurement company for Mobile marketing intelligence. Prior to M:Metrics, Will was Director, President and CEO of Sightward, Inc., a predictive analytics company. At Sightward he shifted the company’s direction from an enterprise offering to a hosted service, resulting in a successful sale to Digital Connexxions, a deal Hodgman brokered. Before Sightward, Hodgman was Executive Vice President of Nielsen// NetRatings.

At NetRatings, he was responsible for the company’s services, sales, marketing, research and business development. Will came to NetRatings through the sale of a number of Jupiter Media Metrix measurement businesses which he sold to Nielsen//NetRatings in 2002. While at Jupiter Media Metrix, Will served as President of Measurement. Will came to Jupiter Media Metrix in 1999 after the Company acquired AdRelevance, a business of which he was Director, President, CEO and Founder. AdRelevance is the global standard for competitive advertising intelligence.

Early in his career, Hodgman held executive positions at one of the largest global marketing communication companies, Interpublic Group (IPG). Hodgman is an internationally recognized speaker on the subjects of marketing, advertising, and new media measurement. He was also a member of the Board of Directors of Hitwise, Inc. until its sale to Experian in June, 2007. He also serves on the Board of Advisors for the Masters Program in Digital Media at the University of Washington.


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