Kantar Media’s TGI consumer data provides a unique in-depth understanding of how people think, feel and act; globally and locally.
Kantar surveys over 700,000 real people in 46 markets worldwide with a TGI questionnaire that is unparalleled in the industry for its breadth and depth, providing insights into consumer behaviours, attitudes and media consumption. In Great Britain, the survey is built on a representative annual sample of 24,000 adults aged 15+. TGI data is trusted and used in the UK and around the world by hundreds of media agencies, media owners and brands as the data currency for the planning and selling of advertising.
Download the Kantar Media’s TGI Audience Playbook now to discover the addressable digital business and consumer audiences you need to drive awareness and engage online consumers.
