With a proprietary panel of over 24+ million people globally, YouGov has one of the world’s largest research networks. YouGov data is regularly referenced by the press worldwide and is the most quoted market research source in the world.

Download the YouGov Holiday Audiences Audience Playbook now to discover the addressable digital business and consumer audiences you need to drive awareness and engage online consumers.

Types of holiday consumers in the playbook: Christmas Shoppers, Savvy Christmas Shoppers, Big Christmas Spenders, Gift Givers by Interests, Families with Children & Grandchildren, Holiday Hosts, Holiday Donors and Holiday Resolutions