Explore the data you need to confidently connect with your target audience

Discover your relevant audiences in seconds.

The Audience Discovery Tool is a free self-serve tool built specifically to help you effectively and efficiently discover the audiences needed to drive success of your campaigns.

Search over 50,000 audience targeting segments, from over 75 branded data partners covering 35+ vertical and seasonal categories.  Influence and target digital consumers with a robust set of audiences built on demographics, intent, interest, past purchase, purchase, household-types, brand affinities, product ownership and more!

How to use the Audience Discovery Tool:

• Browse Eyeota's taxonomy or search for keywords to find specific segments that align to your strategy.
• Narrow your search by adjusting the audience segment filters according to your target geography, platform, supplier, and segment characteristics such as category and vertical.
• Preview your target audience statistics (number of segments, audience reach, segment count by category and top subcategories) and export your target audience list.