Accelerate Your Digital Advertising This Holiday Season with the Eyeota Holiday Audience Playbook

With less than a month until Christmas Day and holiday shopping well under way, it’s crucial for brands and marketers to maximize their advertising efforts in the final run-up to the biggest retail event of the year. 

As a result of the pandemic, more consumer buying habits have moved online. Marketers now have the opportunity to reach and engage more current and future eCommerce customers than ever before. In fact, holiday eCommerce sales are forecast to grow 14.4% this year and 18.4% of all November and December sales will be transacted through online channels. 

Brands targeting Holiday shopping audiences online can optimize digital ad spending and influence buyers more effectively by integrating audience segments built with powerful consumer attitudes and behaviours into their programmatic campaigns on display, mobile and social channels.

How can brands optimize their holiday campaigns this year? The Eyeota Holiday Audience Playbook contains the audience segments for brands and advertisers to connect with an array of holiday consumers, including:

• • Holiday Celebrators
  • Holiday Cooking Enthusiasts
  • Holiday Shoppers
  • Seasonal Party Planners
  • Gift Shoppers
  • Credit Card Holders
  • Loyalty and Rewards Program Members
  • Seasonal Travelers

...and many more seasonal shoppers and consumers!

Download the Eyeota Holiday Audience Playbook  to discover the audience segments to reach your best future customers on programmatic display, mobile and social channels this holiday shopping season. 

Need help with your holiday campaign planning? Get in touch with Eyeota’s Audience Specialists today for 24/7 support and to request your custom audience targeting strategy!