Audience Data Sessions: Q&A with Audience Logic

 

Can you introduce yourself and your audience solutions?

 

My name is Damian Burns and I’m Chief Revenue Officer for Kindred Group and I also lead our Audience Logic commerce data division.

 

Audience Logic is the Commerce & Shopping Data bedrock for the world’s leading marketers & publishers. We are one of the world’s largest commerce & shopper data providers and are powered by tens of millions of consented shopping intent and transaction signals from over 450 million users across 155,000+ merchants and DTC brands worldwide.

 

Why have you partnered with Eyeota?

 

Audience Logic is delighted to partner with a market-leader like Eyeota so that the quality, precision, and category coverage of our in-market shopper audiences can help marketers, publishers, and platforms maximise the potential of both media and creative.

 

Audience Logic was keen to join forces and saw great value in:

• Eyeota’s highly capable and well connected in-market teams who can powerfully convey both the uniqueness and quality of our audiences to the relevant brands, agencies and platforms
• Eyeota's robust capabilities to onboard and support diverse IDs, ensuring our audiences are accessible and usable across various marketing platforms.
• Eyeota’s global footprint mirrored our international audience products and provided a powerful platform for their distribution

 

In which markets do you operate?

• APAC: India, Indonesia, Hong Kong, Singapore, Malaysia, Vietnam, Thailand, Taiwan, Philippines, Australia, New Zealand
• EMEA: UK, Germany, Spain, France, Italy, Poland, Greece
• Other regions/markets growing fast

 

Can you discuss the importance of audience data in today’s digital advertising landscape?

 

With an ever-evolving technology and media marketplace, it’s essential for advertising technology companies and high-quality data providers to combine and provide innovative audience solutions to help advertisers and publishers successfully navigate this changing landscape.

1st party data is rightfully valued but it isn’t enough. On average, it provides a limited set of insights into customer behaviours and most data owners will see the majority of activity coming from a minority of their audience.

The ability to use products like Audience Logic for data activation will super-charge channel-agnostic, efficient and effective audience strategies. Whether it’s open web, walled garden, social or CTV campaigns – we believe that the smartest marketers, agencies and publishers will reap enormous benefit from leveraging high-quality data for targeting and attribution.

 

How can businesses leverage data to improve advertising strategies?​

 

• Harness Intent-based signals: Rich and fresh purchase intent + sales data to enhance targeting and campaign performance
• Maximise Efficiencies: Reach valuable in-market audiences in the most cost-effective context
• Futureproof your digital marketing: We don’t rely on cookies and instead use our own ID solutions and partner with best-in-breed providers
• Make advertising a force for environmental & societal good: As a social enterprise, Audience Logic allocates 51% of profits to environmental and charitable causes