Eyeota speaks with Christy Ercolino, North America Country Manager at Lifesight, the customer intelligence platform. In this Q&A Christy gives an overview of what makes Lifesight data unique, how brands and advertisers can leverage this data, and the important role data will take on for digital advertising in 2022.
What makes Lifesight data unique?
Lifesight’s data has a large global footprint with audiences that are premium and offer people-based targeting. The data is a combination of offline and online behaviors captured via mobile SDK as well as web. Our top categories include retail, automotive and intent-to-purchase data.
How can your data help brands and advertisers?
Lifesight can identify trends with customers such as movement patterns, buyer type and how to best utilize targeting capabilities. Also offering onboarding, data enhancement and lookalike segments.
Are there any updates to our partnership this year?
We’re excited to have extended our partnership with Eyeota to now be truly global across all regions, including North America, with Lifesight’s branded audiences. Lifesight also values the scale and demand that Eyeota’s unbranded audiences generate. Eyeota’s trusted data platform allows Lifesight data to contribute to better marketing outcomes for more advertisers, in more markets and across more ad platforms. This year we have also expanded our partnership with Eyeota to distribute Lifesight offline shopper audiences through Amazon DSP.
What are your predictions for digital marketing/advertising and data in 2022?
I think data is going to become even more valuable than it already is currently. We don’t have to buy on the DSPs somewhat blindly, and CTRs and CPCs may not be as important as we once thought.
I think brands are going to start paying more attention to their first-party data and the true value of that data. Brands need to focus more on the data they have and how to best leverage it.
With Eyeota, Lifesight audiences are available globally for omnichannel campaign activation on programmatic display, mobile and social channels including Facebook, Instagram and Twitter. For more information about Lifesight, connect with an audience specialist today at datadesk@eyeota.com.