The Audience Targeting Playbook: Reaching the Right Finance and Insurance Consumers

These days, more than 4 out of 5 consumers are using fintech solutions to manage their finances, with a growing proportion of these users tapping into their financial apps and tools daily. Digital payment, digital saving tools and online investing are the most popular fintech use cases.

In today’s competitive financial and insurance landscapes, the strategic use of robust audience data is paramount for the success of targeted ad campaigns. Understanding the intricacies of consumer behavior, preferences, and demographics enables financial and insurance brands to deliver highly tailored and relevant messages to their intended audience. Strong audience data not only enhances the precision of ad targeting but also ensures that marketing efforts resonate with the specific needs and interests of potential customers.

This personalized approach enabled by high-quality audience data not only maximizes the effectiveness of ad campaigns but also fosters a sense of connection and trust with the audience, crucial factors in the inherently sensitive and complex realms of finance and insurance. By leveraging accurate and comprehensive audience insights, brands can optimize their marketing strategies, enhance customer engagement, and ultimately drive meaningful conversions in an increasingly dynamic and competitive market.

How can brands targeting Finance and Insurance audiences reach their best target customers and influence buyers more effectively? Here at Eyeota, a Dun & Bradstreet company, we have the Finance and Insurance Audiences that matter most to financial brands. From driving awareness to engaging consumers in-market, the Eyeota Finance and Insurance Audience Playbook has the personas and profiles you need to identify, reach, and engage your target audience on digital channels.

Discover addressable digital audience profiles to target your ideal customers such as:

• Consumers In-Market for Finance Solutions
• Consumers by Income
• Mortgage Owners
• Consumers In-Market for Insurance
• Financial Brand Switchers
• And many more!

If you’re ready to take your financial brand’s audience strategy to the next level, download the Eyeota Finance and Insurance Audience Playbook here. And if you’re interested in exploring how we can deliver a custom audience targeting strategy for your campaigns, connect with Eyeota’s Data Desk team today!