The Audience Targeting Playbook: How To Connect With Consumers Making New Year’s Resolutions

About half of consumers tend to make New Year’s resolutions going into the end of the year, and those resolutions span a wide array of areas, from physical to financial to mental health. This important goal-setting time of year represents an excellent opportunity for brands to deepen their relationships with aspirational consumers.

For advertisers aiming to connect with individuals who are making New Year's resolutions heading toward the start of 2024, quality audience data is a must-have. As the year comes to a close, many people embark on self-improvement journeys by setting resolutions, which often include health and fitness goals, lifestyle changes, or personal development aspirations. For advertisers, having access to high-quality audience data allows them to identify and target individuals who are actively seeking products or services aligned with these resolutions.

The right audience data enables advertisers to create personalized and compelling messages that resonate with individuals' specific New Year's resolutions. Whether it's promoting gym memberships, healthy meal plans, or educational courses, advertisers armed with accurate audience data can position their offerings as the ideal solutions to help individuals achieve their New Year's goals. This personalized approach also enables brands to forge meaningful connections with their target audiences during this time of heightened self-improvement aspirations.

Here at Eyeota, a Dun & Bradstreet company, we have the New Year's Resolutions Audiences to power your year-end and early 2024 campaigns. From driving awareness to engaging consumers in-market, the Eyeota New Year's Resolutions Audience Playbook has the personas and profiles you need to identify, reach, and engage your target audience on digital channels.

Discover addressable digital audience profiles to target your ideal customers such as:

• Consumers Likely to Make Resolutions
• Fitness Enthusiasts
• Gym Members
• Healthy Food Shoppers
• Self-Care Consumers
• And much more!

If you’re ready to take your year-end audience strategy to the next level, download the Eyeota New Year’s Resolutions Audience Playbook here. And if you’re interested in exploring how we can deliver a custom audience targeting strategy for your year-end campaigns, connect with Eyeota’s Data Desk team today!