Eyeota Blog - News, Insights & Opinions | Aaron Jackson, Chief Growth Officer

Thought Leadership, data privacy, first party data

Four Clear Ways Brands Can Drive Maximum Value, Sales From Future-Proofed, Scaled First Party Data

By: Aaron Jackson, Chief Growth Officer

First party data is gold in the new digital economy, but how do businesses take full advantage of it? Combining separate data sets is key, as is converting offline intelligence into online insights. Eyeota’s Aaron Jackson breaks down four ways companies can drive maximum value out of their data.

Aaron Jackson - Chief Growth Officer, Eyeota

audience targeting, data enrichment, cdp

The CDP Shortcoming That The Industry Needs To Address

By: Aaron Jackson, Chief Growth Officer

Aaron Jackson, Chief Growth Officer at Eyeota, discusses what needs to change in order for customer data platforms (CDPs) to keep up with the times.

cookieless, identity, data enrichment

Stop Treating Data Governance Like Innovation. It’s Table Stakes.

By: Aaron Jackson, Chief Growth Officer

For decades, marketers have strived to enrich their knowledge of customers and put that knowledge into action for more personalised messaging and more effective prospecting. So why is it then that so many data governance initiatives are being treated like innovation projects, versus the true fundamentals of good business that they are?

audience targeting, cookieless, data privacy, identity, deterministic data, cohort onboarding, probabilistic data

Putting the emphasis on deterministic targeting, the US is an outlier

By: Aaron Jackson, Chief Growth Officer

As the privacy landscape undergoes a tectonic shift, U.S. marketers are struggling to envision what their worlds will look like without once-relied-upon identifiers like cookies and mobile IDs. And while, indeed, their realities are about to shift, they need not stretch their imaginations too far to understand what a privacy-first landscape looks like for brands and agencies going forward...