Blog

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Audience Data, Eyeota Insights, Features

How To Target Beauty Consumers Online

By: Alex Fu, Global Director of Audience Insights

The Beauty and Personal Care sub-sector has grown rapidly in the past several years, as consumers flock to buy new products from both legacy beauty brands and new start-up brands. An influx of Korean beauty products, such as face masks, and sustainable, natural products are also major contributors to this growing sector.

The new Eyeota 2019 Eye On: Beauty report outlines a number of industry trends and audience targeting strategies to reach niche beauty and personal care consumers.

Alex Fu Headshot
Audience Data, Eyeota Insights, Features

5 Top Audience Targeting Strategies Ahead of This Holiday Shopping Season

By: Alex Fu, Global Director of Audience Insights

It's that time of year when advertisers start to think about their holiday campaigns. So what can we learn from retail advertisers and agencies audience targeting strategies over the last 18 months?

The new Eyeota 2019 Eye On: Retail report uncovers a number of key insights ahead of this holiday season - read on to learn more.

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Audience Data, Eyeota Insights, Features

5 Effective Audience Targeting Strategies for Travel & Leisure Brands

By: Alex Fu, Global Director of Audience Insights

Travel Brands are one of the biggest spenders on audience data seen on the Eyeota Audience Data Platform. So how has this diverse group of advertisers which includes airlines, booking sites, travel agents, hotels and auto rentals been using audience data to reach their target audiences?

The 2019 Eye On: Travel report has uncovered a number of key insights around how travel and leisure-related advertisers and agencies develop and execute global audience targeting strategies - read on to learn more.

Alex Fu Headshot
Audience Data, Audience Data Summit, Features

Audience Targeting Strategies for Travel Brands

By: Alex Fu, Global Director of Audience Insights

At Eyeota, we see spend across all major verticals and travel is one of the biggest spenders on audience data so, with summer vacations around the corner, let's take a closer look at some developing audience strategies for the travel sector that were presented at the Eyeota Audience Data Summit recently. 

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