Brands seeking to target prospects on social media are often hampered due to the limitations of social channel data. The overwhelming amount of data available from social media users can seem almost unlimited, but defining an effective audience targeting strategy for social media campaigns can prove difficult when based solely on data that has been generated by a consumer’s social channel activity. Social channel data provides user information specific to their social media activity, such as connections and location. Outside that, however, there is very little knowledge of the customer and what their other interests, demographics, wants and needs might be.
We see that you have the Global Privacy Control enabled in your browser. We have turned off all but "Required" cookies which are necessary to enable the basic features of this site to function. If you wish to further exercise any applicable data subject rights (DSR) please complete the form available at Your Privacy Choices. For further information on how Dun & Bradstreet uses your personal information, please see our Cookie Policy.
