Eyeota caught up with Alliant's Director of Digital Partnership, Chris Morse, to find out how Alliant is preparing for the cookieless identity landscape and what opportunities and challenges they see for digital marketing and data in 2022.
Q&A with Chris Morse, Director of Digital Partnerships, about Alliant's transaction sourced audiences, leading the industry requirements for data quality & transparency, and the opportunities for brands and marketers using data in 2021.
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