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The Post-Cookie Future: Why the Loss of Third-Party Cookies Is Nothing to Fear

By: Damien Quinn, Manager of ANZ Agency Sales

People in our industry have spent a lot of time talking about the “loss” of third-party cookies, suggesting that the end result of Google’s deprecation of these identifiers in Chrome will ultimately represent a setback for digital marketing. But what if we were to flip that notion on its head for a second? What if this “loss” is actually a gain for our industry?

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