In this months Eye On The Industry Newsletter, we're examining why trust, quality and interoperability should be top of mind for advertisers and agencies activating audience data during economic uncertainty.
Eyeota, has announced the results of new campaign tests as a part of its dual certification from independent data verification platform Neutronian and IAB Tech Lab. These recertifications come closely on the heels of Eyeota’s designation as the top-ranked data provider in the world for data privacy and clearly demonstrate that certified data performs better for marketers across several metrics.
Eyeota, a Dun & Bradstreet company and the global source of data for digital marketing, are delighted to announce its enablement of Unified ID 2.0 (UID2).
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