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Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes

By: Kristina Prokop, CEO & Co-founder

Eyeota's Co-Founder and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop recently spoke to AdExchanger to discuss best practises when navigating identity shifts.
Kristina illustrates the strategies & steps for sustaining addressability in this new environment.

 

The Principles That Will Guide The Future Of B2B Data

By: Kristina Prokop, CEO & Co-founder
Eyeota's Co-Founder & GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop speaks to AdExchanger. Kristina illustrates the principles that will guide the future of B2B data, and the importance of implementing omnichannel strategies with scale and precision
Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

No More Future Gazing: What’s Your Post-Cookie Plan Today?

By: Kristina Prokop, CEO & Co-founder

Eyeota's Co-Founder, Kristina Prokop speaks to AdExchanger to discuss how when it comes to preparations for a privacy-first, post-cookie world, there’s been far too much talk about preparation and far too little action.

Agencies, audience targeting, Audience Identity Resolution

Let’s Dispel Some Common Third-Party Data Misconceptions

By: Kristina Prokop, CEO & Co-founder
As marketers move through a recession-constrained, cookieless landscape, they’re challenged to connect more deeply with customers and prospects, even as previously relied-upon identifiers fall away. Kristina Prokop, CEO & co-founder of Eyeota writes for MediaPost on the issue.

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