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Given the level of disruption within today’s ad space, and the sheer number of fronts where agencies are being told to brace for change, it’s easy to feel overwhelmed to the point of paralysis. But for agency and holding company leaders right now, standing still isn’t an option. Kristina Prokop, CEO at Eyeota talks to AdNews about the issue.

Kristina Prokop, CEO and co-founder at Eyeota, asks: How can today's marketers understand more about who their customers are, and use that information not only to boost customer retention, but to increase new customer acquisition?

Together Eyeota and Dun & Bradstreet, as well Netwise, will solve our industry's biggest challenges: to provide trusted data, technology and insights that enable marketers to better target and engage B2B audiences across global markets and digital channels. 

Eyeota CEO and Co-founder, Kristina Prokop, gives an overview of what Google’s identifier announcement means for the advertising industry and the new best practices in Google’s new world. Read the full article in AdvertisingWeek360 by clicking on 'Read More' now.