Kristina Prokop, Eyeota CEO and Co-founder, outlines the impact of the Google Chrome update on the future of cookieless digital advertising and the opportunities this brings for brands and advertisers.
It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.
Kristina Prokop. CEO, writes for streetfightmag.com: If you ask ten people what data quality means, you’ll get ten different answers.
What’s more, you’ll also find that the majority of folks don’t know where their data comes from or how it’s stitched together. To be fair, it’s all very complex stuff — and that’s just one reason it needs to be standardized. After all, data quality is vitally important to most brand marketers and other business decision makers. They deserve to have standards around it.
In the midst of the global challenges Coronavirus (COVID-19) poses for all of us, it is critical that we all focus on what is most important - the safety and health of our families, our communities and our employees, clients and partners. Eyeota has been focusing on measures to minimize all potential risk factors while maintaining the high levels of service and responsiveness you are accustomed to.
We see that you have the Global Privacy Control enabled in your browser. We have turned off all but "Required" cookies which are necessary to enable the basic features of this site to function. If you wish to further exercise any applicable data subject rights (DSR) please complete the form available at Your Privacy Choices. For further information on how Dun & Bradstreet uses your personal information, please see our Cookie Policy.
