Blog

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

What Google’s Reversal on Third-Party Cookies Means for Advertisers, Publishers and the Industry

By: Kristina Prokop, GM Digital Audiences, Co-Founder of Eyeota

Eyeota's GM of Audience Solutions and Co-Founder of Eyeota, Kristina Prokop discusses the recent industry news regarding Google's reversal on the third-party cookie, and further illustrates what it means for advertisers, publishers and the industry as a whole.

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eye on 2024: The 6 Emerging Data Trends Advertisers Need to Know

By: Kristina Prokop, GM Digital Audiences, Co-Founder of Eyeota

Co-Founder of Eyeota & GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop illustrates the 6 emerging data trends advertisers need to know today

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Adweek: How Can Brands Thrive in a Cookieless World?

By: Kristina Prokop, GM Digital Audiences, Co-Founder of Eyeota

GM of Digital Audiences at Dun & Bradstreet & Eyeota's Co-Founder, Kristina Prokop speaks to AdWeek to discuss how brands can thrive in a cookieless world. In this discussion, Kristina further illustrates the insights needed to ensure marketers are prepared for the new reality, and the key points to keep in mind to ensure you're prepared for the shift in the industry. 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eye on 2024: 3 Ways AI Will Transform the Data Landscape

By: Kristina Prokop, GM Digital Audiences, Co-Founder of Eyeota

In this blog, Dun & Bradstreet's Kristina Prokop, GM of Digital Solutions & Co-Founder of Eyeota discusses her 2024 predictions, and further illustrates 3 ways in which AI will transform the data landscape. 

 

We see that you have the Global Privacy Control enabled in your browser. We have turned off all but "Required" cookies which are necessary to enable the basic features of this site to function. If you wish to further exercise any applicable data subject rights (DSR) please complete the form available at Your Privacy Choices. For further information on how Dun & Bradstreet uses your personal information, please see our Cookie Policy.