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Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Oracle's AdTech Exit: Helping Customers With New Audience Solutions

By: Nate Carter, Vice President of Global Sales

Eyeota's Nate Carter highlights how to navigate Oracle's exit from the advertising industry and what it can mean for the industry going forward. 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Customer Retention vs. Prospecting: How to Strike the Right Balance with Data Enrichment

By: Nate Carter, Vice President of Global Sales

Eyeota's Nate Carter illustrates the difference between customer retention and prospecting, and how to strike the right balance with data enrichment.