Eyeota Blog - News, Insights & Opinions | Rob Armstrong, Senior VP of Product, Eyeota

Audience Data, data, Strategy, audience targeting

Data Strategies to Weather a Recession

By: Rob Armstrong, Senior VP of Product, Eyeota

In this exclusive article for ExchangeWire, Rob Armstrong, senior vice president of product, Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation.

B2B, Agencies, audience targeting, b2c

What You Need To Know About B-To-B Ads In B-To-C Channels

By: Rob Armstrong, Senior VP of Product, Eyeota

Now it’s time to talk about the next evolution of the journey to a one-to-one b-to-b marketing world: bridging the gap between b-to-b marketing messages and b-to-c marketing channels. Rob Armstrong, SVP of Product at Eyeota shares his thoughts with AdAge.

Programmatic, B2B, Digital Advertising, digital marketing, audience targeting, ad tech, b2c

Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies

By: Rob Armstrong, Senior VP of Product, Eyeota

Eyeota’s Rob Armstrong talks to Digiday about how brands can unlock far deeper personalization opportunities within their messaging and consumer targeting strategies by understanding relevant details of a prospect’s or customer’s professional world.

third party cookies, cookieless, first party data, marketing strategy

First-Party Data Is Great, But It’s Not Enough

By: Rob Armstrong, Senior VP of Product, Eyeota

Eyeota’s Rob Armstrong talks to Adweek about why third-party data remains mission-critical after the death of the third-party cookie and the core requirements that marketers need to vet their third-party data partners readiness for a cookieless world.