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Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy, Featured Post - Blog Landing Page

Perspective - A Year of Cautious Adaptation

By: Trent Lloyd, Head of APAC
Discover how Australia’s advertising landscape is evolving as Trent Lloyd, Head of APAC at Eyeota, reflects on the challenges of 2024 and shares insights into key opportunities for 2025. From the growing importance of first-party data enrichment to the rise of Connected TV and Digital Out-of-Home, this article highlights the trends shaping the future of marketing.
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The New Identity Landscape: Addressability Requires innovation – and First Party Data is Not Enough

By: Trent Lloyd, Head of APAC

Eyeota's Head of APAC, Trent Lloyd discusses the new identity landscape. He further illustrates how addressability requires innovation and how first party data is not enough

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

A Real-World Look at How Brands are Achieving Success in a Cookieless World

By: Trent Lloyd, Head of APAC

Eyeota's Head of APAC, Trent Lloyd speaks to Mumbrella to have a real-world look at how brands are achieving success in a cookieless world. 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eye on 2024: 5 Trends to Watch in Campaign Personalization

By: Trent Lloyd, Head of APAC

In this blog, Dun & Bradstreet's Head of APAC, Trent Lloyd illustrates his 5 Trends to Watch in Campaign Personalization in 2024 and beyond.

 

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