Trent Lloyd to lead in new position for the company.
Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its co-founder, Trent Lloyd, has been appointed Head of Brand Solutions, Australia/New Zealand.
Trent is a highly experienced, hands-on leader with proven success building and scaling successful businesses and teams both in ANZ and across the JAPAC region whilst remaining directly involved in-market with customers and partners. He has been in the media industry for over 20 years with experience in digital advertising, data, programmatic, software and print.
Trent co-founded and launched Eyeota from scratch beginning with no product, office or resources and, as part of a highly effective executive leadership team, eventually grew that business to 80+ staff across 7 offices globally. Trent is also an Eyeota Board Director.
Trent has been personally involved in many aspects of setting up new markets, including capital raising, not only in Australia but also Singapore and Tokyo whilst also significantly involved in business development for Berlin, London and New York offices. He has launched US businesses into the ANZ market multiple times, establishing their foundation base of clients and building their brand and profile.
In his new position Trent will primarily focus on helping grow Eyeota’s brand direct solutions including Data Onboarding and Data Enrichment in the ANZ markets. He will remain on the Eyeota board providing overall strategic support and direction for the company.
Kristina Prokop, Global CEO of Eyeota said: “I am extremely excited about Trent rejoining the team. His deep knowledge of the data space and understanding of the ecosystem and the value Eyeota brings to market will be key to us bringing our expanded product portfolio to clients in Australia and New Zealand. This underlines a commitment to investing in the continued development in the region, which we have always considered one of the most forward-thinking and innovative. As a member of the board, he will also continue to be an invaluable contributor to defining the strategic direction of the company.”
“Eyeota has always been very close to my heart and I’m thrilled to now take on this position and help supercharge the ongoing success of Eyeota in ANZ. Our business is in great shape with a strong team in place and the potential for what lies ahead is tremendous,” Trent added.
