Innovative Partnership Combines Deterministic and Cookieless Data Solutions for Effective Programmatic Advertising
Eyeota, a Dun & Bradstreet company, a global source of data for digital marketing, today announced its partnership with Expandi, the largest EMEA B2B MarTech and AdTech provider. This collaboration brings cutting-edge deterministic and cookieless data solutions to the top 16 markets in programmatic advertising.
With the current decline in available first-party data and the imminent deprecation of cookies, marketers, DSPs, agencies, and advertisers are tirelessly seeking innovative ways to reach their target audiences. Eyeota and Expandi understand this challenge and have joined forces to provide a solution that enables highly targeted B2B advertising across major verticals.
Expandi's unique data offering combines firmographic, technographic, IP address data, anonymized contacts using hashed emails (HEMs) technology, and multi-language intent signals. This comprehensive data set allows for the creation of highly precise audience segments, resulting in more effective and efficient B2B advertising campaigns.
"The partnership with Expandi aligns perfectly with Eyeota's commitment to providing data solutions that meet the evolving needs of our clients," said Kristina Prokop, CEO and Co-Founder of Eyeota. "With Expandi's deterministic data powering our programmatic advertising, marketers, DSPs, agencies, and advertisers can expect increased precision, reach, and impact for their B2B campaigns."
What sets Expandi apart is its ability to deliver deterministic audiences, leveraging business IPs and HEMs. Expandi offers the most accurate B2B targeting, unlike probabilistic approaches, such as cookies. With the broadest B2B market reach, covering 75% of companies with more than ten employees, Expandi's data consistently outperforms industry averages, achieving click-through rates of 0.3-0.7% compared to the average B2B rate of 0.1%.
The partnership between Eyeota and Expandi enables marketers, DSPs, agencies, and advertisers to overcome the challenges posed by limited first-party data and the approaching demise of cookies. By leveraging Expandi's extensive B2B data and Eyeota's programmatic advertising expertise, clients can reach their desired B2B audiences accurately and efficiently.
“At Expandi, we are committed to delivering cutting-edge insights-driven marketing data technologies empowering our partners and clients to succeed in a constantly changing global marketplace,” said Raffaele Apostoliti, CEO at Expandi. “We are thrilled to partner with Eyeota to deliver superior, highly targeted, cookie-less audiences.”
Eyeota and Expandi are confident that their partnership will revolutionize B2B programmatic advertising in Western Europe by delivering superior data-driven targeting and unlocking new possibilities for businesses to connect with their desired B2B audiences across various industry verticals.
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