Eyeota Appoints Paul Kelly as Commercial Director - Europe

Internationally conditioned executive will drive European revenue growth initiatives.

Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the appointment of Paul Kelly as commercial director of Europe.

Kelly’s primary focus is driving the continued growth in Eyeota’s thriving U.K. market and support the company’s expansion across Continental Europe. He will be responsible for managing the European sales team, drive demand for Eyeota new products and solutions and collaborating closely with senior executives at agency partners to develop long-term audience data strategies. Based in Eyeota’s London office, Kelly will report directly to international managing director, Aaron Jackson.

“Paul’s wide network of agency contacts and deep understanding of the broader digital landscape will allow him to make significant strides in driving Eyeota’s strategic growth and success in the region,” said Aaron Jackson, Managing Director International of Eyeota. “His sales acumen and commercial leadership experience adds a new dynamic that nicely compliments the strength of the existing European team.”

Bringing over eight years of digital media experience to the table, Kelly enters this role from Parsec Media where he was the commercial director of EMEA. He climbed in the sales department at Tapad to the senior director of U.K. sales and held various account management roles at a variety of companies including Opera Mediaworks, IDG UK and UBM.

“With a wealth of data at our fingertips, it is vitally important to enable the intelligent use of it to make smarter business decisions and enrich marketing and advertising strategies,” Kelly said. “Eyeota is delivering effective and quality data solutions to marketers and data owners around the world, and I am proud to be a part of the company’s next chapter in Europe.”

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