Eyeota secures status as the top-ranked data provider in the world on 2023’s list of more than 3,000 data companies and domains ranked by Neutronian Data Privacy Scores. This is Eyeota’s second consecutive inclusion in Neutronian’s data ranking and inclusion among the top 10
Eyeota, the global source of data for digital marketing, today announced that it has been ranked No. 1 in Global Data Privacy Scores by Neutronian an independent data verification and certification platform. This marks Eyeota’s second consecutive ranking by Neutronian, having been ranked in the top 10 in 2022’s Data Privacy Scores.
Neutronian Data Privacy Scores (DPS) provide verification and ranking of companies and domains based on an assessment of data privacy. Neutronian’s Data Privacy Scores establish a standard for data privacy verification that provides this transparency and allows organizations to evaluate partners more effectively. Over 3,000 companies and domains are scored in the 2023 ranking, putting Eyeota in the top 0.3 percent two years in a row.
“We’re honored to be considered by Neutronian as the most privacy-safe and trustworthy data provider in today’s global marketplace,” said Kristina Prokop, CEO and co-founder of Eyeota. “Today’s brands need data and partners they can trust. Investing in a data provider, especially in today’s shifting economic climate, is a major leap of faith. As brands strive to increase their market size, spending, and global scope, rankings such as Neutronian’s DPS are critical to making informed partnership decisions.”
Eyeota is the trusted global provider of audience solutions for digital marketing, catering to brands and advertisers seeking to enrich data insights, enhance personalization and transform omnichannel targeting. Eyeota’s comprehensive global data has repeatedly proven a valuable resource to today’s leading brands and advertisers, and capturing the top position on Neutronian’s trusted Data Privacy Scores validates what the market has already seen.
“Eyeota’s privacy center has consistently been a best-in-class example of how to be transparent about data privacy,” said Lisa Abousaleh, Chief Customer Officer and Co-Founder of Neutronian. “We see these ratings as the essential first step for buyers seeking to assess new partners, and Eyeota’s persistent dedication to data quality, privacy and transparency has put them at the top of our list.”
The Data Privacy Scores are generated based on a review of the publicly available data about each entity. Examples of the types of data reviewed include a company’s Privacy Policy, privacy regulation (ex. GDPR/CCPA) disclosures, opt-out and DSAR processes, sensitive information disclosures, and company background details. Those interested can find the complete list of Neutronian Data Privacy Scores here.