Partnership harnesses the power of data to reach audiences with precision
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, has partnered with Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH). This global partnership will enable advertisers using the Vistar demand-side platform to leverage Eyeota audience data to plan and target their digital out-of-home campaigns, expanding their reach and optimizing their media spend.
By integrating Eyeota audience segments into the Vistar demand-side platform, advertisers can now seamlessly improve campaign targeting across Vistar's extensive network of outdoor digital inventory. This includes billboards, airport environments, bus stops, street furniture, and more, reaching audiences at multiple touch-points throughout their daily routines.
"Programmatic out-of-home advertising is on the rise, and advertisers are looking to extend their targeting strategies from digital channels into the physical world," said Trent Lloyd Head of APAC at Eyeota, a Dun & Bradstreet company. “Our global collaboration with Vistar Media enables advertisers to identify, reach and engage with their desired audiences across digital-out-of-home media channels and optimize campaign performance."
Marketers already activating Eyeota audiences and working with Vistar Media can now streamline their audience-targeting efforts across the broader programmatic landscape. This partnership truly delivers an omnichannel digital marketing experience, allowing advertisers to maximize their digital out-of-home investment and reach their target customers more efficiently.
Leveraging Eyeota's rich audience data, covering 30+ verticals and seasonal events, within the Vistar demand-side platform provides advertisers with valuable insights and actionable targeting options. Advertisers can align their digital out-of-home campaigns with specific demographic, behavioral, ownership, employment or interest-based segments, delivering more personalized and relevant messages to the right audience at the right time.
"We are thrilled to partner with Eyeota to provide our clients with best-in-class audience data for their digital out-of-home campaigns," said Ben Baker, Vistar’s APAC Managing Director. "With Eyeota's comprehensive audience targeting capabilities, advertisers can now optimize their programmatic digital out-of-home campaigns, driving greater engagement and ensuring their messages resonate with their intended audiences."
This partnership marks an important milestone in the evolution of programmatic digital out-of-home advertising, allowing advertisers to activate Eyeota audience segments seamlessly within the Vistar demand-side platform. As the industry continues to embrace audience targeting strategies, Eyeota and Vistar Media are at the forefront, enabling advertisers to capitalize on the power of data-driven insights and deliver more effective and impactful digital out-of-home campaigns.
Want to learn more about activating Eyeota Audiences on Vistar Media to optimize digital out-of-home targeting?
Click here to reach out to our Audience Specialists for further information