Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy
Industry Leader Insights - Kristina Prokop of Eyeota speaks to ID5 at Cannes
By: Kristina Prokop, GM of Audience Solutions at Dun & Bradstreet
Cannes Lions is the premier event for connecting with clients, partners, and industry prospects, providing a unique platform to gauge the pulse of the industry. This year, ID5 seized the opportunity to gather invaluable insights from industry leaders during Cannes Lions 2024.
Among the notable interviews conducted by ID5 was a conversation with Eyeota's Co-Founder and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop. Kristina shared her perspectives on the evolving landscape of digital marketing and data solutions.
ID5's video series delves into key questions shaping the future of the industry, offering viewers a chance to hear directly from the experts who are navigating these changes. Some of the pressing topics addressed include:
- Were our experts expecting Google’s most recent cookie deprecation delay in Chrome?
- What do they think addressability will look like in 2025?
- What other channels do they believe would benefit from a better addressability system?
Through these interviews, ID5 got up-close and personal, learning more about our industry leaders’ journeys at Cannes Lions over the years. Kristina Prokop, with her extensive experience and insights, provided a compelling narrative on the strategies and innovations that are driving the industry forward. This series not only highlights the challenges and opportunities in the current digital marketing landscape but also underscores the importance of events like Cannes Lions in fostering meaningful discussions and collaborations
Don't miss out on this engaging conversation! Check out the full interview from the video above
