The digital advertising industry is known for its rapid evolution and frequent changes, causing marketers to stay agile amidst industry disruptions. Between Google’s recent decision to continue support for third-party cookies in Chrome and the sudden exodus of major players in the ad tech space, marketers today might be feeling uncertain about their ability to continue to execute successful omnichannel campaigns within a volatile ecosystem. We understand these challenges and our team is dedicated to supporting your business needs to ensure continued success.
Oracle Advertising Shuts Down
Effective September 30, 2024, Oracle will no longer provide Oracle Advertising services and solutions, including their digital audience’s business. This shift poses a challenge for advertisers who have relied on Oracle’s quality audience data for their campaigns, but also presents an opportunity to explore new, high-quality data sources from organizations who remain committed to responsibly supporting the industry during this evolution.
How to Transition Seamlessly
At Eyeota and Dun & Bradstreet, we’re committed to supporting our clients through this transition by offering high-quality alternatives to Oracle Audiences. Our goal is to ensure the continued success of your campaigns by providing precise, scalable audiences that enable you to engage your best customers across digital channels.
To assist in this transition, we’ve developed a comprehensive mapping guide that matches Oracle’s 4,000+ segment taxonomy, with Eyeota Audience Marketplace segments to ensure a seamless 1:1 match. Our audiences span various vertical and seasonal categories including auto, B2B, CPG, finance, travel, retail and more, covering demographics, employment, interest, intent, lifestyle, ownership and past-purchase. Our ID Agnostic audiences enable you to seamlessly reach your target audiences across digital channels including audio, CTV, digital out-of-home, mobile, social, the open web, and walled gardens.
If you’re seeking a reliable data partner to support your advertising strategy, then we’ve got you covered. Reach out to our Audience Specialists today to create a customized audience targeting plan to meet your campaign objectives.