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Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: How To Connect With Consumers Making New Year’s Resolutions

By: Eyeota

The right audience data enables advertisers to create personalized and compelling messages that resonate with individuals' specific New Year's resolutions. The Eyeota Audience Targeting Playbook blog explains how to reach consumers such as Fitness Enthusiasts, Gym Members, Healthy Food Shoppers, Self-Care Consumers & many more!

 

Perspective - A Continued Shift Toward Cookieless Strategies

By: Trent Lloyd, Head of APAC
Eyeota's Head of APAC, Trent Lloyd shares his 2024 perspectives with AdNews Australia including how brands and advertisers can implement privacy-centric audience targeting tactics today to get ahead of new regulations
Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Expandi Group

By: Raffaele Apostoliti, President & CEO at Expandi

Q&A with Raffaele Apostoliti, the President & CEO at Expandi. Raffaele discusses the importance of audience solutions in today’s digital advertising landscape, how B2B third-party data is essential and why Expandi Group partnered with Eyeota 

 

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Affinity Answers

By: Josh Raper, VP of Global Marketing at Affinity Answers

Q&A with Josh Raper, the VP of Global Marketing at Affinity Answers. Josh discusses the importance of audience solutions in today’s digital advertising landscape and why Affinity Answers partnered with Eyeota 

 

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