Blog

The Principles That Will Guide The Future Of B2B Data

By: Kristina Prokop, CEO & Co-founder
Eyeota's Co-Founder & GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop speaks to AdExchanger. Kristina illustrates the principles that will guide the future of B2B data, and the importance of implementing omnichannel strategies with scale and precision
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: How To Connect With Consumers Making New Year’s Resolutions

By: Eyeota

The right audience data enables advertisers to create personalized and compelling messages that resonate with individuals' specific New Year's resolutions. The Eyeota Audience Targeting Playbook blog explains how to reach consumers such as Fitness Enthusiasts, Gym Members, Healthy Food Shoppers, Self-Care Consumers & many more!

 

Perspective - A Continued Shift Toward Cookieless Strategies

By: Trent Lloyd, Head of APAC
Eyeota's Head of APAC, Trent Lloyd shares his 2024 perspectives with AdNews Australia including how brands and advertisers can implement privacy-centric audience targeting tactics today to get ahead of new regulations
Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Expandi Group

By: Raffaele Apostoliti, President & CEO at Expandi

Q&A with Raffaele Apostoliti, the President & CEO at Expandi. Raffaele discusses the importance of audience solutions in today’s digital advertising landscape, how B2B third-party data is essential and why Expandi Group partnered with Eyeota 

 

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