Q&A with Don Chapman, Head of Strategic Partnerships at Powerlytics. Don talks about his role and how using consumer financial data can be critical in targeting the right prospects for your product or service.
In this months Eye On The Industry Newsletter, we're examining why trust, quality and interoperability should be top of mind for advertisers and agencies activating audience data during economic uncertainty.
Q&A with Robert Dommett, Technical Director & Founder of RDA Research. Robert discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota.
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