Q&A with Ian Coupland, Partnership Enablement and Propositions Maager at Experian UK. Ian discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota.
Q&A with David Mason, the Sales & Product Director of Marketing Services at Experian ANZ. David discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota.
Eyeota, has announced the results of new campaign tests as a part of its dual certification from independent data verification platform Neutronian and IAB Tech Lab. These recertifications come closely on the heels of Eyeota’s designation as the top-ranked data provider in the world for data privacy and clearly demonstrate that certified data performs better for marketers across several metrics.
Q&A with Rowena Humby, CEO & Co-Founder of Starcount. Rowena discusses the importance of audience data in today’s digital advertising landscape, and how businesses may leverage data to improve advertising strategies.
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