Read our Q&A with Tim Weber of GfK, who discusses their relationship with Eyeota and the importance of audience data in todays digital advertising landscape.
Eyeota, a Dun & Bradstreet company and the global source of data for digital marketing, are delighted to announce its enablement of Unified ID 2.0 (UID2).
Q&A with Michele Volpe, the President of Sales & Marketing of Media Source Solutions, who speaks on why they partnered with Eyeota and their future plans.
Brands seeking to target prospects on social media are often hampered due to the limitations of social channel data. The overwhelming amount of data available from social media users can seem almost unlimited, but defining an effective audience targeting strategy for social media campaigns can prove difficult when based solely on data that has been generated by a consumer’s social channel activity. Social channel data provides user information specific to their social media activity, such as connections and location. Outside that, however, there is very little knowledge of the customer and what their other interests, demographics, wants and needs might be.
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