Moving into the post-cookie future, the ability for marketers to tap into quality, trustworthy sources of third-party data is going to be more important than ever as marketers look to fuel both their retention and acquisition efforts. While there are a lot of options in the market when it comes to third-party data sources, not all of them are created equal.
Access to quality, trusted third-party data has never been more important when it comes to achieving marketing goals around both retention and acquisition. However, not all third-party data sources are created equal.
As marketers forge ahead in the uncertain economic climate of 2023, many are doing so under the pressure of budget cuts and overall resource constrictions as companies prepare for the worst and hope for the best. Within marketing departments, the need to make the most of every dollar spent weighs heavily.
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