The social media advertising landscape keeps getting more competitive, as it becomes more popular as a marketing medium with every passing year. As the digital landscape evolves, every additional social channel and platform provides new opportunities and challenges for marketers.
Moving into the post-cookie future, the ability for marketers to tap into quality, trustworthy sources of third-party data is going to be more important than ever as marketers look to fuel both their retention and acquisition efforts. While there are a lot of options in the market when it comes to third-party data sources, not all of them are created equal.
Access to quality, trusted third-party data has never been more important when it comes to achieving marketing goals around both retention and acquisition. However, not all third-party data sources are created equal.
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