Eyeota Blog - News, Insights & Opinions (23)

Thought Leadership, data privacy, first party data

Four Clear Ways Brands Can Drive Maximum Value, Sales From Future-Proofed, Scaled First Party Data

By: Aaron Jackson, Chief Growth Officer

First party data is gold in the new digital economy, but how do businesses take full advantage of it? Combining separate data sets is key, as is converting offline intelligence into online insights. Eyeota’s Aaron Jackson breaks down four ways companies can drive maximum value out of their data.

cookieless, identity, data enrichment

Let’s Stop Treating Third-Party Data Like Third-Party Cookies

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

There’s a lot of uncertainty swirling around the media industry right now, so let’s dispel at least one alarming bit of confusion: third-party cookies and third-party data are not one and the same. To treat them as the same thing is to fundamentally cripple your marketing strategy going forward. Trent Lloyd, Co-founder & Head of APAC at Eyeota shares his thoughts with Mumbrella.

Audience Data, Thought Leadership, B2B, audience targeting

For Your 2023 Digital Ad Investments to Succeed, You've Got to Invest in Data

By: Kristina Prokop, CEO & Co-founder

Despite fears of a global recession, 89% of CMOs and marketing leaders say they’re planning to increase their marketing investments in the coming year, with 44% expecting those increases to be substantial. Kristina Prokop, CEO & Co-founder of Eyeota shares with AdWeek how investing in data strategies will help agencies achieve their goals in 2023.

Audience Data, third party cookies, data, Audience Identity Resolution, third-party data

Why 2023 will usher in a third-party data renaissance

By: Eyeota

Marketers have been riding a years-long roller coaster regarding new privacy laws and policies governing how they can use data to guide their campaigns and customer relationships. At every turn, they’ve received a constant piece of advice: to avoid disruption in third-party data availability, build first-party data assets.