Eyeota Blog - News, Insights & Opinions (24)

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Post-Cookie Future: Third-Party Data Is Not the Same as Third-Party Cookies

By: Paul Kelly, Director EMEA, Commercial Development

As we prepare for a post-cookie marketing landscape, there’s something we need to get straight: Third-party cookies are not the same as third-party data. However, here at Eyeota, we’re still hearing quite a bit of confusion on that point. So let’s talk about why the distinction between third-party cookies and third-party data is so important, as well as why quality third-party data is a more vital piece of sustainable marketing programs than ever before.

Agencies, audience targeting, Audience Identity Resolution

Forget B2B or B2C: Today’s Data-Driven Marketing Must Be B2B2C

By: Kristina Prokop, CEO & Co-founder

As marketers move through a recession-constrained, cookieless landscape, they’re challenged to connect more deeply with customers and prospects, even as previously relied-upon identifiers fall away. Kristina Prokop, CEO & co-founder of Eyeota writes for MediaPost on the issue.

Audience Data, data, Strategy, audience targeting

Data Strategies to Weather a Recession

By: Rob Armstrong, Senior VP of Product, Eyeota

In this exclusive article for ExchangeWire, Rob Armstrong, senior vice president of product, Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation.

Agencies, audience targeting, Audience Identity Resolution

Why Cohorts Still Represent The Future Of Targeting

By: Kristina Prokop, CEO & Co-founder

Kristina Prokop shares her thoughts on FLoC and cohorts with AdExchanger. Kristina believes that cohorts remain a powerful path forward for advertisers in a cookieless world. That’s because the strength of cohorts extends well beyond how most people talk about them in the marketplace today.