In the face of third-party cookie deprecation and the loss of other once-relied-upon identifiers, leading agencies are throwing out the old marketing and advertising playbook and trying to wrap their minds around what audience understanding, targeting and measurement look like in a privacy-first world. Eyeota talks to Digiday about what can be done.
Q&A with Sam Marc, the Senior Director of Addressable Solutions at PubMatic, who speaks with Eyeota about their current partnership and future plans.
When it comes to targeting, the ad industry is in the process of effectively turning back the clock 20 years. Eyeota's Trent Lloyd talks to AdExchanger about why that might not be a bad thing.
Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation.
We see that you have the Global Privacy Control enabled in your browser. We have turned off all but "Required" cookies which are necessary to enable the basic features of this site to function. If you wish to further exercise any applicable data subject rights (DSR) please complete the form available at Your Privacy Choices. For further information on how Dun & Bradstreet uses your personal information, please see our Cookie Policy.
