People in our industry have spent a lot of time talking about the “loss” of third-party cookies, suggesting that the end result of Google’s deprecation of these identifiers in Chrome will ultimately represent a setback for digital marketing. But what if we were to flip that notion on its head for a second? What if this “loss” is actually a gain for our industry?
There’s a lot of uncertainty swirling around the media industry right now, so let’s dispel at least one alarming bit of confusion: third-party cookies and third-party data are not one and the same. To treat them as the same thing is to fundamentally cripple your marketing strategy going forward. Trent Lloyd, Co-founder & Head of APAC at Eyeota shares his thoughts with Mumbrella.
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