Eyeota Blog - News, Insights & Opinions (26)

B2B, Agencies, audience targeting, b2c

What You Need To Know About B-To-B Ads In B-To-C Channels

By: Rob Armstrong, Senior VP of Product, Eyeota

Now it’s time to talk about the next evolution of the journey to a one-to-one b-to-b marketing world: bridging the gap between b-to-b marketing messages and b-to-c marketing channels. Rob Armstrong, SVP of Product at Eyeota shares his thoughts with AdAge.

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eyeota #1 on Neutronian’s Global Data Privacy Ranking

By: Eyeota

Eyeota secures status as the top-ranked data provider in the world on 2023’s list of more than 3,000 data companies and domains ranked by Neutronian Data Privacy Scores. This is Eyeota’s second consecutive inclusion in Neutronian’s data ranking and inclusion among the top 10

Agencies, audience targeting, Audience Identity Resolution

To Lead in Tomorrow’s Agency World, You Need to Be Testing Like Crazy Today

By: Kristina Prokop, CEO & Co-founder

Given the level of disruption within today’s ad space, and the sheer number of fronts where agencies are being told to brace for change, it’s easy to feel overwhelmed to the point of paralysis. But for agency and holding company leaders right now, standing still isn’t an option. Kristina Prokop, CEO at Eyeota talks to AdNews about the issue.

Aaron Jackson - Chief Growth Officer, Eyeota

audience targeting, data enrichment, cdp

The CDP Shortcoming That The Industry Needs To Address

By: Aaron Jackson, Chief Growth Officer

Aaron Jackson, Chief Growth Officer at Eyeota, discusses what needs to change in order for customer data platforms (CDPs) to keep up with the times.