For Eyeota's Audience Data Sessions, we talk to Sylvia Tuercke, Co-CEO at Schober Information Group, about their customer data platform, MAIDs, GDPR compliancy and trends they have seen emerge from the pandemic.
How can today's businesses understand more about who their customers are, and use that information not only to boost customer retention, but increase new customer acquisition? The answer is data enrichment.
Eyeota's Alan Chappell discusses why marketers should care about cross-border data transfer framework, Privacy Shield, this week with Adweek.
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