In recent years, data privacy has become an increasing point of focus for governments and businesses around the world. Strong legislative efforts like the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have fundamentally changed the way brands collect and use customer data.
Q&A with Gino Palozzi, Senior VP of Marketing, who explains how Dun & Bradstreet's data, insights and AI platforms can help marketers to target the right audience, at the right time, through the right channels. Read more now to discover Gino Palozzi's data predictions for 2021.
Eyeota CEO and Co-founder, Kristina Prokop, gives an overview of what Google’s identifier announcement means for the advertising industry and the new best practices in Google’s new world. Read the full article in AdvertisingWeek360 by clicking on 'Read More' now.
Although 2020 had many challenges, it also marked exciting developments at Eyeota. We invested heavily in transitioning over to our ID-agnostic infrastructure, extending channels of delivery and focusing on products that will enable brands to scale their first-party data strategies. We are very proud of the strong leaders at Eyeota who played critical roles in our evolution and in this exceptional year. As we position the company for continued expansion, I am very happy to announce the following changes:
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