Eyeota Blog - News, Insights & Opinions (45)

audience data sessions, audience targeting, omnichannel campaigns, omnichannel targeting, social campaigns, amobee, luke hathaway

Audience Data Sessions: Eyeota chats to Amobee

By: Eyeota

In this installment of the Audience Data Sessions Kristina Prokop, CEO of Eyeota and Luke Hathaway VP, Social from Amobee discuss why you should include outside audience profiles in your social media advertising campaigns. You can watch the discussion here.

Partnership, audience data sessions, audience targeting, Data Quality, Privacy Compliance, EQDATA, jamie steele

Audience Data Sessions Q&A with EQ Data

By: Jamie Steele, Principal Consultant at EQ Data

In our Q&A with Equiniti Data, Principal Consultant Jamie Steele underlines the importance of values such as security and compliance when dealing with unique people data. Read more now to learn how marketers and brands can use EQ Data audiences for their campaigns.

digital marketing, Data Quality, offline data, data onboarding, online data

How to Integrate Offline and Online Data to Maximize Your Marketing ROI

By: Eyeota

It’s more important than ever for brands to offer personalized and consistent customer experiences across digital and offline channels. Today’s customers expect brands to deliver high-quality communications with every interaction.

Partnership, audience data sessions, audience targeting, Data Quality, bombora, mark dye

Audience Data Sessions Q&A with Bombora

By: Mark Dye, Chief Strategy Officer, Bombora

Bombora's Chief Strategy Officer, Mark Dye, provides an overview of Bombora and how marketers can use Bombora's B2B audiences to reach 'in-market' consumers globally.