Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its co-founder, Trent Lloyd, has been appointed Head of Brand Solutions, Australia/New Zealand.
Kristina Prokop, Eyeota CEO and Co-founder, outlines the impact of the Google Chrome update on the future of cookieless digital advertising and the opportunities this brings for brands and advertisers.
In partnership with Eyeota, Comscore is expanding its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviours through privacy-friendly contextual signals based on B2B data.
Margo Hock, VP of Partnerships for AnalyticsIQ, gives us the scoop on how AnalyticsIQ’s unique marketing data infused with cognitive psychological research is making an impact on marketers and data science teams in 2021, and what’s ahead.
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