Eyeota CEO Kristina Prokop joins the ExchangeWire team on The MadTech Podcast to discuss perceptions of privacy, Facebook's plea to Apple users to opt into tracking, and the US government's decision to suspend legal action against TikTok and WeChat. Kristina also talks to the team about Eyeota's post-cookie data solutions.
We speak to Per Kristian Tandberg, Managing Director at Global Data Resources, about the importance of data privacy, GDR's extensive global neighborhood data and some key opportunities for brands using data in 2021.
Switchboard, a module within The Tapad Graph, will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer and driving value exchange within the advertising ecosystem.
Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution.
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