In partnership with Eyeota, Comscore is expanding its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviours through privacy-friendly contextual signals based on B2B data.
Margo Hock, VP of Partnerships for AnalyticsIQ, gives us the scoop on how AnalyticsIQ’s unique marketing data infused with cognitive psychological research is making an impact on marketers and data science teams in 2021, and what’s ahead.
Eyeota CEO Kristina Prokop joins the ExchangeWire team on The MadTech Podcast to discuss perceptions of privacy, Facebook's plea to Apple users to opt into tracking, and the US government's decision to suspend legal action against TikTok and WeChat. Kristina also talks to the team about Eyeota's post-cookie data solutions.
We speak to Per Kristian Tandberg, Managing Director at Global Data Resources, about the importance of data privacy, GDR's extensive global neighborhood data and some key opportunities for brands using data in 2021.
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