We spoke with Michelle Harness, Wiland’s in-house digital agency expert, on the power of leveraging data from consumer spending to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.
Q&A with Chris Morse, Director of Digital Partnerships, about Alliant's transaction sourced audiences, leading the industry requirements for data quality & transparency, and the opportunities for brands and marketers using data in 2021.
Neutronian, a pioneer of independent data quality certification, and Eyeota, a leading global data platform, today announced the launch of a data quality certification initiative within the Eyeota Data Marketplace designed to give marketers transparency into the data quality powering ad campaigns.
We talk to Blaine Britten, VP of Data Solutions at Stirista, who explains the benefits of using offline and online data to gain a more holistic view of your target audience and the opportunities for brands and marketers using data in 2021.
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