Georgina Bankier, Director of Commercial Development, APAC guest writes for IAB Southeast Asia and India on the technological transformation in the advertising landscape as a result of consumers' new-found awareness of their own data as a valuable asset. How are companies tackling consumer concerns? What are alternative solutions in this rapidly changing environment?
Q&A with Vinay Shriyan from Scroll Media on harnessing the power of first party audiences and his data predictions for 2021.
The tech regulatory spotlight has shifted recently, away from data privacy and ownership issues towards those around anti-trust and fake news. The public have been largely made aware of the issues and regulators have sought to address them. Now the industry can continue to move forward with perhaps less heated scandal and a more nuanced approach to regulation.
Read on to find out more in Part Three of our 'Why Data Quality Matters' series.
Q&A with Josh Raper, VP Marketing for Affinity Answers on the importance of data quality and his predictions for 2021.
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