Q&A with Mathieu Roche at ID5 on solving the identity challenge and offering brands a valid cookieless alternative to the Walled Gardens.
Eyeota is a registered vendor with the IAB Transparency and Consent Framework, version 2.0.
It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.
Tom Gregory, Country Manager of Australia & New Zealand, shares more information about the Lifesight mobile, and explains why brands should integrate ‘Phygital’ based audience behaviours into their digital marketing strategies. combining offline and online behavioural data sets we help advertisers further refine targeting. Feedback from advertisers is that well targeted campaigns using Lifesight audience segments deliver better results across different metrics whether online conversion metrics, video completion rates or exposed Footfall into store.
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