Charlie Whife, VP of Global Sales at Selling Simplified, shares detail into the process of capturing the right B2B data variables for effective Account-Based Marketing, and why first-party data is going to be a priority for brands in a cookieless world.
Kristina Prokop. CEO, writes for streetfightmag.com: If you ask ten people what data quality means, you’ll get ten different answers.
What’s more, you’ll also find that the majority of folks don’t know where their data comes from or how it’s stitched together. To be fair, it’s all very complex stuff — and that’s just one reason it needs to be standardized. After all, data quality is vitally important to most brand marketers and other business decision makers. They deserve to have standards around it.
Eyeota integrates with ID5’s Universal ID is part of its larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments.
US Elections 2020 | Eyeota uncovers the traits of Undecided Voters to optimize campaign engagement and success.
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