It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.
Eyeota has announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal.
Jascha Metin, Senior Sales Consultant at GfK, shares insights into the power of using geodata on the regional distribution of purchasing power, consumer preferences, and other location-specific factors to enhance audience profiles, enabling brands to optimize engagement with their target customers across digital and social media channels.
Created exclusively for US cellular, telecommunications and network providers, Eyeota’s Mobile Switcher & Subscriber audiences enable brands to enrich omnichannel campaign performance, optimize brand awareness and loyalty, and drive customer retention like never before.
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